- Creative project concepting with moodboards, reviewing analytics, wireframing, creating multiple iterations of site comps based on principles of design, usability, composition, typography, scale, hierarchy, color theory, and photo retouching, overseeing projects through development and production to QA and final site launch.
- Design (and redesign) to evolve e-commerce user experiences for Sony Music's D2C platform of official artist stores. Involved in A/B testing and user flow.