- Creative project concepting with moodboards, reviewing analytics, wireframing, creating multiple iterations of site comps based on principles of design, usability, composition, typography, scale, hierarchy, color theory, and photo retouching, overseeing projects through development and production to QA and final site launch.

- Design (and redesign) to evolve e-commerce user experiences for Sony Music's D2C platform of official artist stores. Involved in A/B testing and user flow.

- Concept pitchwork and e-commerce initiatives for Sony's network of artist sites, which has recently become a Top 10 US retailer for Sony Music.

- Balance multiple projects in various states while communicating with the label client and management, collaborate with marketing, development and technology channels.

- Mentor junior designers and interns, ensuring their work aligns with the visual goals of the artist and the department.

Front-end design, User Interface and Experience (UI &UX), Ecommerce, Adobe Creative Suite, HTML5, CSS3, Javascript, Drupal, WordPress

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